If you’ve been scrolling through Pinterest, you’ve probably come across our mood boards—crafted to grab attention and set the vibe. Each one blends colors, textures, and emotions to create a visual statement, capturing the essence of branding. After all, that’s what branding is all about—making a unique connection with your audience. As a small business owner or creative, standing out in a crowded market is key, and these boards can help turn inspiration into a brand identity that truly reflects your personality.

We’re suckers for some drippy, textured photography, so we’ve curated 10 mood boards featuring stunning visuals from creators and photographers on Pinterest and Unsplash. They’re designed to spark ideas and refine your branding, whether you’re crafting a visual identity, creating custom packaging, or simply seeking inspiration. We’ll share with you the businesses and products we envisioned for them, and tips to adapt your designs, or our DIY templates, to bring these aesthetics to life.

1. Moroccan minimalist with calming tones

Key Aesthetic: Soft, serene poolside vibe with light pinks, soft blues, and terracotta tones, evoking a relaxed, sunlit aesthetic perfect for summer relaxation.
Perfect for: Poolside resorts, beachwear brands, spas, or lifestyle brands looking to create a laid-back, serene experience.
How to Use: Capture the warm, glowing feel of a poolside retreat by using soft pinks, light blues, and terracotta with minimalistic fonts and breezy textures. Incorporate imagery that evokes sunlight and water to add a refreshing touch to your designs.

Poolside mood board with rustic pink, light blue, and wind-swept curtains for luxury lifestyle branding.

BRING YOUR RUSTIC, SUN-KISSED AESTHETIC TO LIFE WITH CUSTOMIZABLE TEMPLATES →

2. Organic minimalism with contemporary pops of color

Key Aesthetic: Fresh, minimalist design with deep greens, vibrant pops of orange, and plant textures—a modern yet natural look with a clean, contemporary style.
Perfect for: Plant shops, eco-friendly brands, home goods businesses, or lifestyle brands looking to make a bold statement with natural elements.
How to get this look: Incorporate deep greens and faded greens with pops of color to create a fresh, natural vibe. Use clean, modern fonts with a minimalist approach to enhance the simplicity of the design. Explore our shop to find customizable templates that will help your brand pop with vibrant, minimalist design elements.

Modern minimalist green and orange mood board with clean lines and plant textures for eco-friendly brands.

3. Natural chic with simple textures

Key Aesthetic: Earthy, grounded colors with green, coconut browns, sage, and greys—focusing on natural textures and minimalist design for a luxurious skincare experience.
Perfect for: Skincare brands, body care businesses, wellness companies, or beauty products with a focus on organic, earthy ingredients and self-care.
How to get this look: For a grounded, earthy vibe, use muted greens, grey, and warm browns to evoke the essence of nature and self-care. Add natural textures and organic patterns for a clean, minimalist approach.

Coastal-inspired mood board with concrete gray, coconut brown, and sage green for body care branding.

EASILY ADAPT OUR CUSTOMIZABLE TEMPLATES TO REFLECT THE RAW BEAUTY OF YOUR PRODUCTS →

4. Calm and meditative with natural textures

Key Aesthetic: Soothing, natural tones with wind-blown grasses, pale greens, and wood textures, creating a calming, nature-inspired atmosphere.
Perfect for: Eco-friendly businesses, wellness brands, nature-inspired lifestyle brands, or any business focused on mindfulness, meditation, and relaxation.
How to get this look: Capture the peaceful feeling of wind through grass with soft greens, light woods, and calming neutral tones. Use clean fonts and incorporate natural textures to emphasize tranquility and mindfulness.

Calm and soothing mood board with forest greens, palo santo, and natural textures for meditation branding.

5. Sultry and cleansing tones with nurturing glow

Key Aesthetic: Soft, earthy tones with a focus on hydration, featuring muted greens, nudes, beige, and burnt sienna—a clean and nurturing aesthetic.
Perfect for: Skincare brands, wellness and beauty businesses, spa brands, or any product focused on self-care and skin health.
How to get this look: For this soothing, hydrating aesthetic, focus on soft, muted tones like beige, nude, and pale green with subtle accents of burnt sienna. Clean, minimal fonts paired with imagery of fresh, soft textures like palms or sand evoke a feeling of relaxation and self-care.

Minimalist hydration mood board with beige, red mud, and soft skin tones for spa and wellness branding.

CHECK OUT THE CUSTOMIZABLE TEMPLATES THAT HELP BRING A FRESH, CLEAN LOOK TO YOUR BRAND →

6. Earthy desert with calming, flowy textures

Key Aesthetic: Earthy tones with desert charm, soft creams, deep colored plants, terracotta, and natural textures inspired by smokey, earthy scents.
Perfect for: Wellness brands, eco-friendly businesses, candle makers, or home goods small businesses going for a calm, natural, and earthy vibe.
How to get this look: For this rustic, earthy aesthetic, use deep, mossy greens, dark terracotta, and soft creams to evoke warmth and relaxation. Incorporate handdrawn, minimalist fonts and textures like wood and fibers to reflect a natural, tranquil atmosphere.

Earthy and rustic mood board with mossy greens, terracotta, and wood textures for naturalist branding.

7. Soft sunsets with minimalist tropical beach vibes

Key Aesthetic: Soft, minimalistic sunset hues, tropical beach vibes with pale blue, sunset orange, soft creams, and gentle tropical textures.
Perfect for: Beachwear brands, resort-style businesses, travel companies, or lifestyle brands looking to evoke a relaxed, dreamy tropical getaway feel.
How to get this look: Capture the warmth of a sunset with soft, pale blues, sunset oranges, and sandy creams. Pair these colors with minimalistic fonts and clean lines to evoke a peaceful beach vibe.

Sunset-inspired mood board with soft oranges, pink sands, and pale blue for tropical beach branding.

EXPLORE OUR TEMPLATE SHOP AND TRANSLATE THIS MINIMALIST, SUNSET AESTHETIC INTO STUNNING BRANDING →

8. Clean and soothing rainwater with hydrating textures

Key Aesthetic: Fresh, minimalist design inspired by natural rainwater, with soft cream, aloe, white clay, and hydrating, refreshing textures.
Perfect for: Skincare brands, wellness businesses, eco-friendly brands, or any company that focuses on clean, natural beauty and hydration.
How to get this look: For this refreshing look, use cool, clean tones like white clay and aloe with a minimalistic design to convey hydration and wellness. Soft fonts with a natural feel and clean lines will emphasize the fresh, soothing vibe.

Minimalist hydrating mood board featuring cream, aloe, and clay textures for skincare branding.

9. Tropical minimalism with modern influence

Key Aesthetic: Tropical, modern, minimal design with palm tree imagery, bright faded blues, clay, cream, and olive greens—combining mid-century charm with a contemporary twist.
Perfect for: Poolside cafes, wellness brands, beachwear shops, and modern lifestyle brands looking for a clean, refreshing tropical look.
How to get this look: Incorporate bright, fresh tones like faded blues, clay, and olive greens to evoke a breezy, tropical feel. Use clean, minimal fonts with subtle palm tree or vintage accents to bring in that modern vibe.

10. Feminine florals with rustic charm and vintage pinks

Key aesthetic: Soft florals, rustic charm, vintage pink tones, and earthy elegance—creating a timeless, feminine vibe with a modern twist.
Perfect for: Beauty brands, boutique shops, lifestyle businesses, wedding planners, or eco-friendly companies looking for a romantic, nostalgic look that’s both sophisticated and natural.
How to get this look: Use soft pinks and earthy tones for backgrounds and accents, and add floral patterns or vintage fonts to capture the vintage charm.

Feminine vintage pink and floral mood board with earthy tones for beauty and boutique branding.

BROWSE TEMPLATES THAT TURN THESE AESTHETICS INTO BRAND STORIES →

Feeling inspired by these mood boards? Don’t let the vision stop there—turn it into actionable branding.

Shop DIY Templates for a wide selection of customizable branding templates designed for small businesses and creatives at attainable prices.

Explore brand kits for cohesive branding, tailored to kickstart your brand in half the time and cost of custom branding.

Inquire about custom branding to get a 100% unique, custom branding package made just for you to take your brand to new heights.

Mood boards are just the beginning of creating a bold, customizable brand. Whether you're looking for ready-to-use templates, tailored brand kits, or custom branding, The Bold Fig helps bring your vision to life and tell your unique story to your audience. 🌿

The mood boards featured in this article use imagery and stock photography sourced from Pinterest and Unsplash. The Bold Fig does not claim ownership or rights to any of these images.

10 Mood Boards to Inspire and Build a Captivating Brand