Get inspired with 10 mood boards curated to help small businesses and creatives craft unique brand identities that captivates audiences.

A brand kit is more than just a logo—it’s the key to creating a cohesive, professional identity for your small business. Learn how a tailored brand kit can save you time, help you stand out in a crowded market, and grow your business effectively.

Is DIY branding enough to grow your business, or is it time to invest in custom design? Find out when scrappy solutions work, when to call in the pros, and how full branding sets you up for long-term success and scalability.

Typography plays a crucial role in defining your brand identity. This article lays out the impact of font styles—Serif, Sans-Serif, and Script—on customer perception and brand messaging. Written to provide actionable tips for choosing the right typography that aligns with your brand’s values, engages your target audience, and enhances brand recognition. Read about the small details that lead to effective font pairing and consistency across platforms for a cohesive brand presence.

Packaging can be a deal breaker when capturing a customer’s eye for the first time. Luckily, you don’t need expensive software or a professional design degree to create effective and polished packaging. Canva, a widely popular online tool used by creators, designers, and small businesses, offers a free account packed with powerful design features. While the paid version has its perks, you can still access a range of tools to craft standout packaging for free.

Minimalism isn’t just a design trend—it's a powerful strategy. In a landscape cluttered with flashy, busy design, minimalist packaging is like that chill, quiet femme that keeps to herself, inadvertently standing out with elegance amidst the noisy crowd. When you cut the fluff, your messaging not only becomes clearer, but also resonates with your audience more - it’s more impactful. This is why many designers and creatives are drawn to minimalist templates as they offer a guide to achieving clarity through simplicity while being adaptable to fit in your brand. So, how exactly does the concept of 'less is more' apply to packaging? Let’s break it down.