A brand kit is more than just a logo—it’s the key to creating a cohesive, professional identity for your small business. Learn how a tailored brand kit can save you time, help you stand out in a crowded market, and grow your business effectively.

Typography plays a crucial role in defining your brand identity. This article lays out the impact of font styles—Serif, Sans-Serif, and Script—on customer perception and brand messaging. Written to provide actionable tips for choosing the right typography that aligns with your brand’s values, engages your target audience, and enhances brand recognition. Read about the small details that lead to effective font pairing and consistency across platforms for a cohesive brand presence.